Global image & brand management
For more than twenty-five years, I've moved between advertising, media and entrepreneurship, on a hybrid path. I started as an art director at BETC, then co-founded the agency St John's. I went on to lead creative and editorial for brand content at Le Figaro, before heading brand content at Groupe Le Monde. At every stage, I led teams of up to forty people. I'm convinced that brands must pursue a content strategy that moves humans and documents brands for artificial intelligences. Today, I want to drive a team, a business, a company. Bring together talent and partners, keep clients loyal, make projects last and draw from them what helps us grow. Franco-British and bilingual, I'm fully at home on international assignments.
Made with rigour, patience, a few compromises, and many talented people.
![Two men driving a vintage car, Audemars Piguet [RE]Master02 film](media/case-8.webp)
Audemars Piguet
To unveil the new [RE]Master02, Audemars Piguet brings together two aesthetes aboard a legendary Citroën SM: actor Jonathan Cohen and artistic director Gauthier Borsarello. A stylish road trip where sixties design meets contemporary standards.
Audemars Piguet
To unveil the Code 11.59 Ultra-Complication Universelle, Audemars Piguet's most complex watch, choreographer Mourad Merzouki translated its mechanics into movement, set to an original score by LUCASV. A dance film at the heart of an immersive digital showcase, enriched with interviews and expert insights.
Audemars Piguet
To unveil the Code 11.59 Grande Sonnerie Carillon Supersonnerie, Audemars Piguet's acoustic masterpiece, the band Synapson composed an original track built from the watch's chime, revealed in a documentary on their creative process.
Galeries Lafayette Royal Quartz
Sixty pages to elevate the spirit of the Galeries Lafayette Royal Quartz boutiques. A magazine designed in the form of an iconic alphabet book, where each letter reveals a universe, a Maison, or a manufacturing secret. A playful, luxurious journey where paper becomes the showcase for the great names of fine watchmaking.
Citroën
To celebrate the nobility of the popular spirit, Citroën joined forces with philosopher Luc Ferry in 2020. Six exclusive podcasts where philosophy guides a historical epic and a brand that has crossed the eras.
Honda
Automotive journalist Renaud Roubaudi invites us into the private world of Gilbert, an enthusiast with a rare automotive heritage featuring over ten collector's pieces from the Honda brand. Between the timeless elegance of a Legend and the sharp design of the new CR-V, this privileged exchange celebrates Japanese reliability and excellence.
Audi
The Audi e-tron GT: a 100% electric model already equipped with the technology of tomorrow. Chef Thierry Marx celebrates the vehicle through an avant-garde gastronomic experience that elevates the four pillars of the four-ring brand: sustainability, progress, design, and performance.
Toyota
For Paris 2024, Toyota published an 8-page supplement designed to be read by everyone, including visually impaired, colour-blind and dyslexic readers. Simplified colours, larger type and syllable-based layout made the paper accessible to the most common reading impairments.
Lexus
To unveil the Lexus RZ 450, designed around the Takumi philosophy, the art of combining skill with an eye for detail, five personalities explore their craft through one sense each. Five films and enriched interviews, in an immersive site hosted on lefigaro.fr.
Volkswagen ID. Buzz
The legendary Volkswagen Combi goes electric to become the ID. Buzz. To celebrate it, Alice Vachet, a journalist specializing in CSR, sets off to meet committed entrepreneurs through a trilogy of videos inspired by the symmetry and chromatic codes of Wes Anderson.
+25
years of experience in image and creative direction
Trained in art direction and seasoned in the exacting standards of luxury.
40
managing up to forty people (creatives, executives, producers…)
End-to-end workflow oversight, from strategic brief to multichannel roll-out of high volumes.
Extensive background in internal governance within leading media groups.
360
integrated management (photo, film, digital, social, print)
Direct P&L ownership, budget allocation, and creative team upskilling. Proven ability to reconcile business imperatives with creative integrity.
100%
native bilingual (English, French)